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Because of the nature of statistical projections that form the basis of ratings forecasts, some variation is expected as a possibility, and the guarantee means the seller will make up any missing weight.Assuming the make-good spots conform to the standard set for the original order, you are being treated properly.Some telecasts were on other cables where rating was 0.4 or less, and in some cases higher than 2.5.The ad appeared in 80 telecasts across many different programs.Thank you in advance for your help, Marcel The earliest citation the Guru can find, based on Oxford Dictionaries states that the origins of audience ratings is"1940s; earliest use found in Annals of the American Academy of Political and Social Science." However, tracking down this apparent source,at Sage Pub Annals of the American Academy of Political and Social Science. ..been rated by the audience on the following basis: Excellent, 3; Good, 2; Fair, 1; Poor, 0.shows this exerpt:"Possible Social Effects of Television David Sarnoff The ANNALS of the American Academy of Political and Social Science, January 1941; vol. The average audience rating of an entire week's programs usually lies between 2.0 and 2.3, while the best program of the week (usually..." Obviously this is a TV reference and implikes that the term "Rating Point" is already well understood in the industry, no doubt from earlier radio usage.

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However, the Guru believes it is more likely from your question that you are facing the situation of two sources using different terminology. I hope buy doing this I can get an advantage over the media TV suppliers.

To convert HH to demographic, the process is to examine detailed audience measurements from each vehicle and see how many target impressions are delivered for each household impression.

Then divide the target impressions by target universe to calculate TRP.

Physics games emphasize puzzle solving, it use realistic physics to make them more challenging.

The types of puzzles to be solved can test many problem solving skills including logic, strategy and skill.

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